Ski Destination Winter 2013/2014: Verbier, Switzerland

Find the ultimate in luxury this winter at The Lodge Verbier, Sir Richard Branson’s Mountain Retreat.

When you think “ski,” do you think “Swiss Alps”? You should! It’s ultimate ski destination that offers everyone—from the beginner to the thrill seeker and ski the connoisseur—the perfect balance, where old world meets luxury and luxury meets an active lifestyle. 

The Alps cover 65% of Switzerland’s surface area, making this alpine country, and offering travelers seemingly endless ski runs overlooking stunning scenery for a season that starts early and goes late by North American standards. Switzerland is exclusive and elegant, neatly decorated with charming villages for an unforgettable, state-of-the-art skiing experience.

Spotlight on Verbier


Verbier is part of a larger destination known as the 4 Valleys (Vallées) that boasts a total of 410 km of on-piste (marked) runs. Verbier stands out, however, as being known for its off-piste, back country skiing, which attracts winter thrill seekers. Looking for a family friendly option? Verbier also offers ski schools and kid-friendly terrain to keep the little ones entertained and part of the family ski experience. 

Part of the French-speaking alpine region, Verbier is a particularly attractive winter destination for the British, which means that you can expect to hear English spoken more frequently than its native French. And when the sun shines, which is more often than not, it is glorious, offering stunning views of the surrounding peaks. Even better, Verbier is located just 160 km from Geneva, making the trip itself quick and uncomplicated.

The Alps cover 65% of Switzerland’s surface area, making it alpine country. 

The Verbier Experience

 The Lodge, Verbier

The Lodge, Verbier

Ski meets luxury with one-week rentals this winter at Sir Richard Branson’s 9-bedroom chalet, The Lodge, situated high in the Swiss Alps. If you’ve ever dreamed of an exclusive winter getaway, this is where you can make that dream come true! Experience the royal lifestyle daily with breakfast, afternoon tea, dinner and drinks; an indoor pool, two jacuzzis, steam room and gym; an aprés-ski party room, all complete with 13 staff members to take care of your every need. The Lodge accommodates 18 adults in 9 bedrooms and 6 children in a specially designed bunk room. 

The Lodge is available for full-week rentals this December and in February, March and April 2014.

Looking for a little less?

Get a taste of the good life with a quick pre-season getaway in early December! Book an individual room in The Lodge for a minimum of 3 nights and be the first this season to have bragging rights to fresh powder in the Alps.

Want to learn more? Ready to book your trip? Contact us to learn more!